Internacional

Forbes Media makes senior appointments

Forbes Media is strengthening its offering with key promotions in the digital and print side of its business. Meredith Levien will take on the new role of senior vice president, group publisher, Forbes Media and…

Mandmglobal.com - - 17/03/2010

Kinetic appoints CEO

Kinetic Worldwide has promoted Steve Ridley to global chief executive. Ridley was named chief operations officer at the out-of-home agency a year ago and in his new role will replace Eric Newnham…

Mandmglobal.com - - 17/03/2010

Yahoo! se queda sin vicepresidenta

Joanne Bradford, hasta ahora vicepresidenta de Desarrollo de Mercado para Estados Unidos de Yahoo!, abandona el gigante de internet para convertirse en la nueva directora de Finanzas de Demand Media…

Marketingdirecto.com - - 16/03/2010

Lagardère suffers profit slump

French media group Lagardère is predicting a 10% fall in operating profits over the coming year after posting disappointing full-year results for 2009. The company, which owns Elle and Paris Match…

Mandmglobal.com - - 12/03/2010

Eric Bader nombrado Chief Strategy Officer de Initiative

La agencia internacional Initiative ha elegido para el cargo de chief strategy officer a Eric Bader. Bader es cofundador de la agencia de marketing móvil Brand in Hand, a la que pertenecen clientes como…

Marketingdirecto.com - - 11/03/2010

La inversión en publicidad online supera a la impresa en Estados Unidos

Las empresas estadounidenses invertirán más dinero en la publicidad online en vez de la escrita, según el informe de una empresa consultora. ...

globbos.com - - 09/03/2010

Initiative creates senior strategy role

Initiative has appointed Eric Bader to the newly created role of chief strategy officer, worldwide. Based in New York, Bader will report to Richard Beaven, Initiative’s worldwide chief executive, and join…

Mandmglobal.com - - 09/03/2010

El beneficio de WPP cae un 11% en 2009

El grupo WPP, propietario de compañías como Ogilvy, JWT, Grey y Mindshare, ha informado esta misma mañana de que sus beneficios en 2009 fueron de 663 millones de libras, lo que supone un…

Anuncios.com - - 05/03/2010

Twitter plans ad format change

Twitter is set to implement a revamped ad format similar to Google’s AdWords, according to The Wall Street Journal’s AllThingsD. The report suggests that ads on the social networking service will tie-in…

Mandmglobal.com - - 01/03/2010

Google revamps DoubleClick

Google has overhauled its ad serving platform, DoubleClick. The rebuilt and rebranded DoubleClick for Publishers will replace Google’s existing ad serving products: DoubleClick's DART for Publishers and…

Mandmglobal.com - - 23/02/2010

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