Internacional

Universal McCann ties up global MasterCard account

MasterCard has consolidated its $340m (£220m) global media planning and buying account into Interpublic Group's Universal McCann.

Mediaweek.co.uk - - 10/09/2010

Turespaña saca a concurso su cuenta de medios

Turespaña ha convocado un concurso de tramitación urgente por el procedimiento restringido para adjudicar la gestión de medios de su campaña internacional de publicidad y estrategia de marketing…

Anuncios.com - - 09/09/2010

Jornal do Brasil ceases print publication

Jornal do Brasil has become Brazils first traditional daily newspaper to be published solely online. Mounting debts and a low print circulation have ended the newspapers print publication, though JB also cited quality,

Mandmglobal.com - - 06/09/2010

UM wins Ecco account

Footwear brand Ecco has selected UM to handle its $42.6m global media planning and buying business. UM beat OMD and Mediacom to win the pitch, which includes taking over the UK account from…

Mandmglobal.com - - 02/09/2010

Alterian acquires analytics firm

Alterian has acquired Intrepid, the international market research and social media analytics consultancy. The acquisition will allow Alterian to expand client and partner support in social media marketing as

Mandmglobal.com - - 01/09/2010

Bertelsmann gana 246 millones en el primer semestre de 2010

El grupo europeo de medios de comunicación, Bertelsmann, acaba de presentar sus resultados del primer semestre de 2010 donde ha conseguido unos beneficios netos de 246 millones de euros, lo que supone...

infoperiodistas.info - - 31/08/2010

Velti makes senior hires

Velti, a leading global provider of mobile marketing and advertising technology has appointed Ian Arthurs as vice president of customer development and appointed Sally Rau as chief administrative…

Mandmglobal.com - - 23/08/2010

FCC instalará los primeros quiscos digitales en Nueva York a partir de septiembre

CC, a través de su filial especializada en el diseño, fabricación, instalación y mantenimiento de mobiliario urbano Cemusa, instalará en septiembre los primeros quioscos digitales en Nueva York…

Europapress - - 11/08/2010

Yahoo reviews global media

Yahoo has confirmed that it is reviewing its global media account. Mindshare currently handles traditional global buying and Neo oversees the digital buying duties. It is not yet known which…

Mandmglobal.com - - 10/08/2010

Starcom and Mediacom share GSK media biz

GSK has split its media business between Starcom MediaVest Group and Mediacom. Mediacom held on to the UK arm of the business, which is estimated to be worth $95m but lost Spain, Portugal, Germany…

Mandmglobal.com - - 09/08/2010

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