Internacional

New biz director at PHD

Omicom Media Group’s PHD has named Ruth Harris as business director for its Singapore operations. Harris will report to managing director of PHD Singapore Howard Smith having moved from Europe…

Mandmglobal.com - - 08/08/2010

Gucci consolidates global media account into Zenith

ZenithOptimedia has scooped the majority of the Gucci Group’s global media account, which is estimated to be worth $200m. Zenith won the $45m US business last year and now adds the UK, France and Asia…

Mandmglobal.com - - 04/08/2010

Telefonica taps Zenith for pan-Euro account

The Spanish telecom giant Telefonica has appointed ZenithOptimedia to its consolidated $160m pan-European media account. The agency had previously handled the UK arm of the business and now…

Mandmglobal.com - - 04/08/2010

RECMA places OMD top

OMD has been named the most successful agency globally, according to the latest Global Billings Report from RECMA. The research company’s estimates put total billings for OMD at $27.8bn worldwide and…

Mandmglobal.com - - 03/08/2010

Harman acquires Newsweek for $1

Newsweek has been sold by The Washington Post to 91-year-old businessman Sydney Harman for $1. A promise to keep the long-running title in tact is believed to have sealed the deal for Harman ahead of a…

Mandmglobal.com - - 03/08/2010

CBS Outdoor, proveedor oficial exclusivo de publicidad exterior de los JJOO de Londres 2012

CBS Outdoor ha sido nombrado en el Reino Unido proveedor oficial exclusivo de publicidad exterior de los Juegos Olímpicos y Paralímpicos de Londres 2012. La compañía utilizará los soportes publicitarios…

Anuncios.com - - 30/07/2010

Se lanza en Reino Unido una experiencia piloto para la medición conjunta de la audiencia de…

Según una información publicada por Elmundo.es, en Reino Unido se va a poner en marcha una experiencia piloto para medir de forma conjunta la audiencia de los medios impresos y digitales. El test…

Anuncios.com - - 30/07/2010

Aegis Media to buy Mitchell’s

Aegis Media is set to purchase Australia’s largest media buying company Mitchell Communication Group in a deal believed to the worth $363m, according to published reports. The board of the…

Mandmglobal.com - - 29/07/2010

Alberto Canteli, nuevo CEO de Havas Media para Europa del Este, Oriente Medio y Sudáfrica

Havas Media acaba de anunciar la promoción de Alberto Canteli a CEO para la región de Europa del Este, Oriente Medio y Sudáfrica, y que tiene su sede en Dubai. Alberto Canteli Suárez, natural de…

Marketingdirecto.com - - 20/07/2010

Hodge in at Maxus

Maxus Worldwide has appointed Alan Hodge to the newly-created role of trading director. In his new role, Hodge will be tasked with managing Maxus’ media buying commitments, driving new business…

Mandmglobal.com - - 16/07/2010

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