Internacional

Media audit guidelines unveiled

The World Federation of Advertisers (WFA) has released an updated set of guidelines designed to help marketers increase value from media auditing. The WFA guidelines to using and choosing a media…

Mandmglobal.com - - 27/05/2010

Las autoridades de EEUU aprueban la adquisición de AdMob por parte de Google

La Federal Trade Commission, autoridad del mercado de la comunicación en Estados Unidos, ha dado vía libre a la adquisición por parte de Google de la red de publicidad en móviles AdMob, que ha…

Anuncios.com - - 24/05/2010

Ex-Bauer head joins Columbus Travel Media

Columbus Travel Media (CTM), the global travel content provider, has appointed Rob Tomalin, as new business development director. Tomalin was formerly head of the cross media division at Bauer, and…

Mandmglobal.com - - 19/05/2010

Pitch rankings place OMD first

OMD has topped the global rankings for the best performance for competitiveness in pitches during the last three years. RECMA’s Compitches 2009-2007 begin_of_the_skype_highlighting 2009-2007…

Mandmglobal.com - - 18/05/2010

FT launches new audience measure

The Financial Times is partnering with PricewaterhouseCoopers (PwC) to track the number of people globally who, on an average day, read the FT both in print and online. The estimated Average Daily…

Mandmglobal.com - - 12/05/2010

Kinetic launches new Global Futures unit

Kinetic has revealed plans to launch a new global think tank that will focus on the long-term prospects of the media and marketing business. Jeremy O’Brien will head the new Global Futures unit as managing…

Mandmglobal.com - - 07/05/2010

Nace la nueva BusinessWeek

La revista de información económica y financiera Business Week, una de las más leídas del mundo en este sector, ha salido al mercado de nuevo en una edición renovada, tras su adquisición por parte de…

infoperiodistas.info - - 28/04/2010

María Bengoechea se incorpora a Adsmarket Latinoamérica

Adsmarket Latam ha fichado a María Bengoechea como Client Services Director. Su principal función es la gestión de cuentas de los anunciantes de Adsmarket Latam, además de labores de consultaría de…

Marketingdirecto.com - - 27/04/2010

UM seals Burberry win

Burberry has handed Universal McCann responsibility for its international media planning and buying. The clothes-wear brand is looking to consolidate its global ad activity and leverage its international…

Mandmglobal.com - - 26/04/2010

Klues, Mediacom, FT win at Festival of Media Awards

Vivaki’s Jack Klues walked away with the ‘Media Professional of the Year’ award at this year’s Festival of Media. Other key winners included MediaCom which was named ‘Media Agency Network of the…

Mandmglobal.com - - 23/04/2010

Páginas