Internacional

The advertising landscape is inherently complex, as both the buy and sell sides adapt to ever-changing consumer habits, emerging technologies and media channels, consumer privacy legislation, and more.

‘Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.’ These words are frequently cited in discussions about the effectiveness of advertising.

“Certainly the people I’m talking to are feeling like they can be confident, and the AA/WARC figures show that out-of-home even in traditional is still growing, whereas in other channels it’s just the digital that’s growing.”

Una start-up estadounidense va a lanzar Channel 1, una cadena de información que será operada completamente por presentadores virtuales creados mediante inteligencia artificial (IA).