Internacional

One-fifth of global news publishers consider cost cuts as traffic from social media drops

Traffic to news sites from Facebook fell 48% in 2023 as the social media platform moved to “deprecate” support for news, according to data in the latest report from the Reuters Institute for the Study of Journalism.

the-media-leader.com - - 09/01/2024

Posterscope’s innovation director outlines four predictions for out-of-home this year.

“Man’s curiosity, his relentlessness, his inventiveness, his ingenuity has led him into deep trouble. We can only hope that these same traits will enable him to claw his way out.”

the-media-leader.com - - 08/01/2024

GroupM partners with Disney, YouTube, and NBCUniversal to co-create streaming ad formats

 

The Ad Innovation Accelerator is a working group that aims to strategise and create scalable ad formats that are designed to be everywhere across ad-supported streaming environments 

campaignme.com - - 08/01/2024

56% de la publicidad digital en México se destinó a medios online durante Navidad (AdCuality)

La publicidad digital se ha convertido en una estrategia fundamental para las empresas, ya que les permite llegar a los segmentos adecuados con mensajes contundentes y en temporalidades específicas.

marketing4ecommerce.mx - - 08/01/2024

Meta and LinkedIn beneficiaries of declining adspend on Twitter

Advertisers appear to be taking the words of Elon Musk to heart. Apparently happy to “go fuck [themselves]”, adspend on X has been drying up. At the end of 2023, 

the-media-leader.com - - 08/01/2024

Google deshabilita las cookies de terceros para el 1% de usuarios de Chrome e inicia el camino hacia su desaparición

En torno a 30 millones de usuarios de Chrome podrían empezar a experimentar la navegación sin seguimiento mediante cookies de terceros. 

dircomfidencial.com - - 08/01/2024

Las cancelaciones intermitentes de servicios de streaming se disparan en EEUU

Hasta un 24% de los suscriptores estadounidenses a las principales plataformas de vídeo bajo demanda se han dado de baja en al menos tres de ellas en los últimos dos años. 

dircomfidencial.com - - 04/01/2024

Revolutionising advertising: The merger of AI-driven mobile event spaces and DOOH

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 billion in 2022, and it is expected this number will grow to reach US$18 billion by 2028

marketing-interactive.com - - 02/01/2024

The anti-predictions: Here’s what won’t happen in advertising in 2024

 

Take a look at our take on what’s not in the picture as we welcome in the new year.

digiday.com - - 02/01/2024

5000 millones de pérdidas: el terremoto ha llegado a las plataformas de streaming

La única nota positiva la ha aportado Netflix, superando incluso las expectativas de Wall Street.

adslzone.net - - 02/01/2024

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