Internacional

Uber Launches a Global Creative Review and Begins Talks With Media Agencies

Uber has also issued an RFI to unnamed media agencies. IPG’s Initiative is the incumbent, but a spokesperson today said, “Initiative will not be participating in any review that Uber calls”

adweek.com - - 01/11/2017

Analysts agree with WPP that threat from consultancies has been 'overhyped'

Analysts at Berenberg concur with WPP that the risks presented by management consultancies to established agency groups are "overstated". However, they do caution that there is an impact and that agencies are entering a period of low-growth. 

campaignlive.co.uk - - 01/11/2017

¿Qué hacen los medios de Estados Unidos para conseguir suscriptores?

Las claves del éxito del modelo de suscripciones online de periódicos de Estados Unidos y británicos han sido desgranadas por el diario The Economist. Entre ellas, destacan la demanda de información de calidad

dircomfidencial.com - - 01/11/2017

Two New Tools Will Enable Facebook Advertisers to Fine-Tune Their Campaigns

Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.

adweek.com - - 01/11/2017

Thanks to programmatic, we’ll have brand safety covered

Causing a stir last month, research by the World Federation of Advertisers (WFA)revealed that brand safety is a firm priority, with 70% saying the issue has escalated in the past year and almost half of brands starting to work with third parties

fourthsource.com - - 01/11/2017

EEstos han sido los ganadores del Festival of Media LATAM Awards 2017

El Festival of Media LATAM ha desvelado los afortunados ganadores de sus esperados premios. Initiative e IPG Mediabrands los grandes triunfadores

marketingdirecto.com - - 31/10/2017

Ad Blocker's Successful Assault on Facebook Enters Its Second Month

After a retreat that lasted nearly a year, Adblock Plus has resumed its assault on Facebook with a particularly strong version of its software that seems to be thwarting social network's engineers

adage.com - - 31/10/2017

32% Of Marketers To Bring Programmatic Media Buying In-House

Some 32% of marketers plan to bring programmatic buying in-house, and more than 50% of marketers and agencies believe this complex job will ultimately become the responsibility of the brand.

mediapost.com - - 31/10/2017

La publicidad en el Reino Unido ofrece el H1 más fuerte de su historia, un 3,7%

El crecimiento general del mercado está siendo impulsado por un mayor gasto en publicidad digital.

programapublicidad.com - - 31/10/2017

WPP anuncia aumento de ingresos plano entre 0 y 1% para 2017, ante recortes anunciantes y consultoras

WPP anunció su informe en un año marcado por las cuentas de Unilever NV y Procter & Gamble Co. que redujeron sus gastos en publicidad un 28 por ciento en lo que va del año.

programapublicidad.com - - 31/10/2017

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