Internacional

Measuring the Effectiveness of Video Ad Campaigns

Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more.

emarketer.com - - 02/11/2017

Listen In: Highlights from eMarketer's Global Media Intelligence 2017 Report

Topics featured on the podcast include: The developing relationship between traditional and digital media, Internet penetration rates in comparative regions, Smartphone usage among international demographics, Many more

emarketer.com - - 02/11/2017

IAB Europa crea una guía para aumentar la transparencia de la publicidad digital

Con el fin de dotar claridad a la cadena de proveedores de la publicidad digital, tanto en las áreas de datos, inventario y costes

dircomfidencial.com - - 02/11/2017

The New York Times registra 2,48 millones de suscriptores digitales

Los ingresos de la editora del diario neoyorquino aumentaron un 6,1%, hasta 332 millones de euros, pese a la caída del 9% de la publicidad.

elespanol.com - - 02/11/2017

Uber Launches a Global Creative Review and Begins Talks With Media Agencies

Uber has also issued an RFI to unnamed media agencies. IPG’s Initiative is the incumbent, but a spokesperson today said, “Initiative will not be participating in any review that Uber calls”

adweek.com - - 01/11/2017

Analysts agree with WPP that threat from consultancies has been 'overhyped'

Analysts at Berenberg concur with WPP that the risks presented by management consultancies to established agency groups are "overstated". However, they do caution that there is an impact and that agencies are entering a period of low-growth. 

campaignlive.co.uk - - 01/11/2017

¿Qué hacen los medios de Estados Unidos para conseguir suscriptores?

Las claves del éxito del modelo de suscripciones online de periódicos de Estados Unidos y británicos han sido desgranadas por el diario The Economist. Entre ellas, destacan la demanda de información de calidad

dircomfidencial.com - - 01/11/2017

Two New Tools Will Enable Facebook Advertisers to Fine-Tune Their Campaigns

Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.

adweek.com - - 01/11/2017

Thanks to programmatic, we’ll have brand safety covered

Causing a stir last month, research by the World Federation of Advertisers (WFA)revealed that brand safety is a firm priority, with 70% saying the issue has escalated in the past year and almost half of brands starting to work with third parties

fourthsource.com - - 01/11/2017

EEstos han sido los ganadores del Festival of Media LATAM Awards 2017

El Festival of Media LATAM ha desvelado los afortunados ganadores de sus esperados premios. Initiative e IPG Mediabrands los grandes triunfadores

marketingdirecto.com - - 31/10/2017

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