Internacional

T-Mobile will launch internet TV in 2018

T-Mobile, the mobile telecoms brand owned by Deutsche Telekom, has announced plans to launch its own disruptive TV service across the US in 2018 after acquiring start-up Layer3 TV for an undisclosed sum.

warc.com - - 15/12/2017

Daily Mail owner to liquidate U.S. business Xceligent

Daily Mail and General Trust, publisher of Britain’s Daily Mail newspaper, has handed Xceligent, its struggling United States property information business, over to liquidators, it said on Friday.

reuters.com - - 15/12/2017

Facebook añade más publicidad a los vídeos

La idea de monetizar vídeo no es nueva: si funciona lo suficientemente bien en Watch, entonces los anuncios pre-roll llegarán a nuestro país a la par que la herramienta.

trecebits.com - - 15/12/2017

Balancing Omnichannel Advertising with Individual Channel Considerations

Good digital advertisers are open to exploring the benefits of every channel available to them, but it can be difficult to balance omnichannel practices with individual channel optimization and measurement.

emarketer.com - - 15/12/2017

Here isn't the news: Murdoch papers bow out of sales audit

When the sales of printed newspapers fell dangerously low this year, News Corp Australia made a monumental decision. Did they decide to stop publishing newspapers? Well, not quite. They decided to stop publishing circulation figures

theguardian.com - - 15/12/2017

El 81% de las millennials prefiere las redes sociales para conectar con las marcas

…y, dentro de las mismas, el 40% afirman que Instagram es la más efectiva. En el mismo sentido, el 36% encuentra a las marcas en las páginas web en las que confía

marketingdirecto.com - - 15/12/2017

El editor del The New York Times será sustituido por su hijo

Arthur Occhs Sulzberger Jr., de 37 años, destaca por llevar la renovación digital del periódico

elmundo.es - - 15/12/2017

Snapchat lanza la plataforma de desarrollo de realidad aumentada Lens Studio

Abriendo la opción de crear experiencias de realidad aumentada a desarrolladores externos, Lens Studio multiplica el valor de entretenimiento AR de Snap.

itespresso.es - - 15/12/2017

El Daily Mail destinará este año 22 millones de euros a extraprimas

Los descuentos toman forma tanto de espacios publicitarios gratuitos como de pagos en efectivo o una combinación de ambas

dircomfidencial.com - - 15/12/2017

Buyers Say Disney’s Fox Deal Will Accelerate Audience Targeting

Buyers are intrigued by Disney’s markedly improved portfolio, and are optimistic the merger could accelerate some of the audience targeting innovations the industry has been clamoring for

adweek.com - - 14/12/2017

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